Photo: Jamison ReisbeckMatt Gleason, Marketing Director for Liquid ForceA company embracing the mantra, "work hard, play hard," Liquid Force provides some of the best wakeboards, wakeskates and overall water accessories on the market. Based in Encinitas, CA, the LF company offices are located a stone's throw from the famous Carlsbad Lagoon.

In an example of things coming full circle, I used to intern at O'Neill for this week's guest, Matt Gleason. Now the Marketing Director for Liquid Force, Matt took a break from riding and was stoked to chat about LF's latest. Enjoy!

- Danny Spyra…..more

Photo: CoachellaMaybe you've heard of itForewarning: this isn't some exhaustive recap of every music group to take a stage at Coachella. If you're looking for something a little more thorough, maybe give our cronies at USA TODAY a look.

There are two weekends per year the city of Indio, CA, goes off. They are Coachella & Stagecoach, and they occur one week after the other...meaning you can probably forget about the other fifty. Leaving LA, our group packed everything we needed (tent, sunscreen and water) and headed East towards the windmill-city turned music Mecca.…..more

Photo: KustomEric Mehlberg, Kustom MarketingOriginally based in Australia, Kustom footwear was introduced to the US market in 2006 rather uniquely. According to Kustom's Eric Mehlberg, "We were shipped a box of samples and told to make it happen."

Four years later Kustom is still producing rad yet distinctive kicks for surfers and non-surfers alike. Drawing inspiration from a team of riders like AI, Parko and Kerr, Kustom has a strong Summer 2010 line that will turn heads at the beach or on the streets. Let's examine some special soles.

- Danny Spyra…..more