Photo: YEA.NICE
YEA.NICE co-founders Josh Sherman and JJ ThomasThe brainchild of pro snowboarders JJ Thomas and Josh Sherman, YEA.NICE is a design-driven brand dedicated to music, art and most of all, action sports. Fall 2010 marks the first YEA.NICE line of clothing and it consists of gear JJ & Josh would wear, so they know you'll like it too. Limited edition flannels, crisp t's...the first line isn't just YEA.NICE, it's more like YEA.SICK.

JJ & Josh are inspired by like-minded individuals, and hearing their story was pretty inspiring itself. Blast off...Street Beat: YEA.NICE departing now...enjoy!

- Danny Spyra

Photo: YEA.NICE
The DJ Grey hat by YEA.NICE

BNQT - FIRST OFF, WHAT IS THE YEA.NICE STORY? HOW DID TWO PRO SNOWBOARDERS DECIDE TO CREATE THEIR OWN BRAND?

Josh - It's funny because the idea of starting a brand with JJ started over 3 years ago! JJ and I were talking about names and products and at the end of the day weren't stoked on anything we'd come up with...but that got our heads in the right direction. A couple years later JJ and I were in New Zealand and we still were toying with the idea of starting a company but we had nothing in concrete, so I left NZ while JJ stayed there to keep riding. I think a day or two later I came up with the name YEA.NICE "It's a brand" and sent it to JJ which apparently stayed on his desktop and a month later JJ got home from NZ and hit me up like "That's it kid...YEA.NICE!" and the company was birthed. I made a couple stickers and within a couple weeks of the stickers Zack Black podiums at the first Grand Prix (Olympic qualifiers) next to Shaun White and Louie Vito with huge YEA.NICE sticker on the nose of his board and that set the pace.

Photo: YEA.NICE
The boys have the ladies covered too...niiice

BNQT - FALL 2010 MARKS YOUR FIRST LINE OF CLOTHES. GIVE US A QUICK RUNDOWN OF IT.

Josh - Our first line has 3 guys and 1 girls tee shirts, a fold over beanie, 3 hats, and limited edition flannels and wovens. Our tees have great fits, and the fabric is really light and thin cotton. The fits on the flannels and wovens are custom slim fits with only 60 of each made in the world.We wanted to create a couple pieces of clothing that you know is original. Having 60 made of each and doing custom fits for them was crazy for us to get done, but at the end of the day you know if you're wearing a YEA.NICE flannel you know only 59 other people in the world have them which is pretty cool.

Photo: YEA.NICE
The South Beach t

BNQT - THE T'S HAVE SOME VIBRANT COLORS AND DESIGNS. I DIG THE SOUTH BEACH SHIRT ESPECIALLY. IS THIS DESIGN LIKE YEA.NICE MEETS MIAMI VICE?

Josh - It definitely is. Besides that tee shirt we have original art on all of our clothing, but the "Miami.Vice" logo just fit so well with YEA.NICE and our vibe we mocked it up and decided we needed it in our line.

Photo: YEA.NICE
Limited edition flannels? Brilliant!

BNQT - THE IDEA OF LIMITED EDITION FLANNELS IS PRETTY UNIQUE. WHY DID YOU SETTLE ON THE NUMBER 60? ALSO, HOW CAN WE FIND THEM?

Josh - Yea man we had to create something original for the consumer. When was the last time you saw a brand make 60 of anything? Do brands care about originality anymore? We decided we had to have an article of clothing we will never make again, and have something that is truly limited. You can find them at Tactics a shop in the Northwest, and on our website on the store page at www.yeanice.com.

Photo: YEA.NICE
Crew member Anthony Hull looks NICE

BNQT - YEA.NICE SUPPORTS ARTISTS, MUSICIANS, ACTORS AND ATHLETES. WHO ARE SOME OF THE PEOPLE IN THE YEA.NICE CREW?

Josh - We have such a diverse crew. We have JJ Thomas (Olympian, X-Games winner), Dirty Disco Kidz (DJ's who just got off tour with Steve Aoki & LMFAO), Anthony Hull (An actor, and he interviews people from Kid Cuddi, Sean Paul, Dwyane Wade, to Kim Kardashian), Scotty McNally (Our surfer out of Hawaii with 2 podiums this year). Go to our crew page and check them out, they are an extremely diverse and talented collective that is YEA.NICE.

Photo: YEA.NICE
Tune in to YEA.NICE TV to catch the latest with the
crew!

BNQT WHAT'S UP WITH YEA.NICE TV? HOW OFTEN WILL YOU BE DROPPING VIDEOS?

Josh - YEA.NICE TV is our way to be able to showcase to everyone what were doing. We've made 10 Y.N TV episodes and we'll have plenty more this year following our entire crew and showing everyone what were up to. We believe in quality over quantity so I can't tell you exactly when we'll be dropping them, but check in to our website and stay tuned for more Y.N episodes!

Photo: YEA.NICE
Smooth woven style

BNQT - FINALLY, WHAT ARE THE PLANS FOR YEA.NICE MOVING FORWARD?

Josh - To continue to create unique, and original clothing. Continue to inspire, and live and breathe the values of our brand everyday. Stay tuned to www.yeanice.com.

Street Beat Archive:

Matt Biolos and Ryan Divel with ...LOST

Chris Gougeon with DROP MFG

Elizabeth Miller with Flat Fitty

Anna Sherwood with Quiksilver Women

Jeff Kelley with Sanuk

Bob Carlson with Arbor Collective

PJ Connell with Reef

Whitney Morris with O'Neill Girls

Erik Paulsen with TAVIK

Joe Babcock with Gravis

Mike Quilliam with Atwater

Chris Friel with SABRE

Ryan Hagy with Metal Mulisha

Dustin & Dylan Odbert with ambsn

Chad LaBass with Freestyle

Joey Jorgensen with Analog

Kelly Magrath with DC

Frank Delgadillo with COMUNE

Derek Boucher with Vestal

Steve Van Doren with Vans

John Harbin with West Wetsuits

Ryan Rush with ECO'Neill

Nicole Hanriot with TAVIK Swimwear

Matt Gleason with Liquid Force

Eric Mehlberg with Kustom

Mike Murphy with Fyasko

Ian Foulke with ISIS

Jonathan Paskowitz with Lightning Bolt

Matt Harkins with SPY OPTIC

Chris Brunstetter with Goldcoast Longboards

Damon George with ERGO

Charlie Setzler with Rusty

Photo: ASP / Kirstin
Kelly Slater pulled an alley-oop in his semi-final
heat to move onto the finals.

Kelly Slater is only 12 years away from being a member of the AARP. Nevertheless, the 38-year old from Florida collected his 44th ASP tour victory, besting current ASP World No. 2 Jordy Smith to take out the Rip Curl Pro Portugal in glassy three-to-five foot waves at Supertubos.

Event No. 8 of 10 on the 2010 ASP World Tour, the Rip Curl Pro Portugal played a vital role in the hunt for the 2010 ASP World Title and was privy to some of the most high-performance surfing the world has ever seen.

Although composed and relatively under-the-radar throughout the Rip Curl Pro Portugal, Slater struck stealthily in the Final, locking in two solid backhand waves in the shifting conditions, and staving off a late charge from the young South African.

Photo: ASP / Cestari
Jordy had a great run but fell to King Kelly in the
finals."It was actually a pretty slow Final with neither of us getting any waves of consequence," Slater said. "I was trying to stay busy but neither of us could get a solid wave. Jordy (Smith) has all the talent in the world and he s capable of getting a score at any time. It wasn't over until the horn blew."

En route to an unprecedented 10th ASP World Title, the iconic Floridian moves one step closer to clinching, with a strong possibility of doing so in the upcoming event.

"It's obviously a very big deal for me," Slater said. "If it happens, it will be a major accomplishment for me in my life. I'm fortunate to have an amazing circle of friends around me: my girlfriend Kalani, Belly (Stephen Bell), Travis (Lee) and a bunch of others. Today's win puts me another step closer and we'll see what happens in Puerto Rico."

Photo: ASP / Kirstin
Travis Logie - man turn.Smith fought valiantly throughout the 40-minute Final, posting the highest single-wave score of a 7.10 of a 10 for a backhand Superman air, but was unable to find a worthy backup score.

"I guess I felt a little out of rhythm in the Final," Jordy Smith said. "I'm still happy with the result and the way my year has gone so I'm just staying positive and we'll see how we end up. I'm stoked to be in the race still with (Kelly). He's someone I've looked up to my whole life and it's an honor to be up there in the rankings next to him."

Photo: ASP / Kirstin
Portugal's famed surf spot of Supertubos.
Mick Fanning, current ASP World No. 3, bowed out of Rip Curl Pro Portugal competition in Round 3 of competition, and with Slater's victory today, has also bowed out of the 2010 ASP World Title Race.

The 2010 ASP World Title Race will head towards Puerto Rico for the next stop on the ASP Dream Tour from October 30 through November 10, 2010.

RIP CURL PRO PORTUGAL MEN'S FINAL RESULTS:
1. Kelly Slater 13.33
2. Jordy Smith 11.43

RIP CURL PRO PORTUGAL MEN'S SEMIFINAL RESULTS:
SF 1:Kelly Slater 16.03 def. Chris Davidson 12.20
SF 2:Jordy Smith 14.00 def. Jeremy Flores 10.57

ASP WORLD TITLE RACE TOP 5 (After Rip Curl Pro Portugal):
1. Kelly Slater - 58,000 pts.
2. Jordy Smith - 48,750 pts.
3. Mick Fanning - 41,250 pts.
4. Taj Burrow - 34,000 pts.
5. Adrian Buchan - 33,750 pts.

Photo: Reef
The one, the only...Miss ReefReef is proud to release the second installment of a five-year series of Miss Reef Calendars shot entirely in Latin America. The 2011 Miss Reef Calendar was photographed throughout the Pacific side of Panama, capturing Reef's most treasured subjects: exotic beach locations and the beautiful, mysterious and sensual Miss Reef. The 2011 Miss Reef calendar is available now at core surf shops and on www.reef.com/calendar.

The Miss Reef Calendar is an annual tradition treasured by generations of surfers, young and old. Miss Reef has been a global icon in the surfing community for the past 25 years, and the calendar is a celebration of her, as well as the rich Latin American heritage of the brand.

Photo: Reef
What a nice boat.The 2010 Miss Reef calendar, the first of this limited edition series, was photographed entirely in northern Brazil. The second installment takes us to the Pacific side of Panama where local Miss Reef's are the subjects of the calendar, along with the beautiful turquoise waters, pristine beaches and tropical settings of this ideal location. For the next 3 years, Reef will visit a new secret location in Latin America, bringing you the quintessential surfers timekeeper year after year.

To buy the Miss Reef Calendar, visit www.Reef.com/calendar.


Go to BNQT.com for more videos.

Photo: Vestal
Vestal and Keep A Breast partner up for stylish
watches and awareness

Vestal has partnered with the Keep A Breast Foundation to release a collaboration watch and bracelet set, now available for National Breast Cancer Awareness Month.

This Vestal + KAB collaboration piece consists of a limited edition Vestal Electra Jelly Watch as well as a Vestal version of the celebrated KAB "I Love Boobies" bracelet. The watch & bracelet set is packaged in a custom Vestal + KAB pink velvet box.

The goal of the Vestal + KAB collaboration piece is to increase breast cancer awareness among young people. 10% of the proceeds will benefit KAB's breast cancer support, education and prevention programs.
Photo: Vestal
The Vestal + Keep A Breast collaboration watch comes
in two colors

Click HERE for the Vestal + KAB collaboration watch details & specifications.