UPDATE: Oakley Premieres Tracking Eero in NYC

UPDATE: Tracking Eero Premiere Photo Dispatch

Oakley's 1242 Productions, in conjunction with Friday Productions announced the upcoming release of Tracking Eero, a multi-media collaboration, which includes a television series, webisodes and a documentary video, all starring world renowned snowboarder Eero Ettala.

"I wanted to do something different from my usual season filming a video part," says Ettala. "The idea of a TV show, webisodes and a snowboard movie gave me the chance to go anywhere in the world, ride with whoever I wanted and really try some new things."…..more

Luda, Dyrdek and 'Melo (probably after they popped
bottles...)

Skateboarder / part-time comic / businessman extraordinaire Rob Dyrdek is participating in the TAG Signature Series Charity Challenge, a national election-style battle between Rob, Carmelo Anthony and Ludacris to raise money for their individual charities / foundations by encouraging consumers to purchase their TAG Signature Series body sprays. Ten percent of the proceeds for all sales of their product during the Charity Challenge period will be donated to each of their individual charity / foundations. Also, the celebrity with the top selling scent will receive $25,000. The contest runs from September 21 - November 2, 2009, so get out there and support someone with action sports cred.

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A few facts people: Breast cancer is the second most common type of cancer after lung cancer (10.4% of all cancer incidence, both sexes counted) and the fifth most common cause of cancer death. October is internationally recognized as the official month for Breast Cancer Awareness. Boarding For Breast Cancer (B4BC) is a rad, non-profit foundation whose mission is to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle. This Saturday, October 20th, B4BC is hosting its 3rd annual "Skate the Coast" event in Santa Monica. Read below and GET INVOLVED for this awesome cause!!

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